myQA Daily, month two plan

For Anthony Nagle and the IBA marketing team. Prepared by Dan Reeves, October 20, 2026.

This page puts month two in one place, from the new messages to your reps joining. Nothing new reaches a prospect until you say yes by email, and every reply stays with you or your rep.

What month one showed

• Your marketing team reviewed the dashboard on Monday, October 19, and liked the initial results. They rated performance good on response rate.
• The team would like to do something going forward.
• The replies also showed us the next message to write. Many physicists see daily QA as a solved problem, so month two speaks to that reader.

The new messages

These build on the one-page sheet message we walked through today. They name myQA Daily up front and hand the center something already made for it. None asks whether they are happy with what they run.

For the physicist who says daily QA is solved, the messages point to what a closer morning read adds, in IBA's own published terms, and leave their current device alone.

Words in braces fill in per center from its own public site. {page_link} is that center's own page, built before the message goes. A center with no public machine list stays on today's messages.

Every product fact comes from IBA's myQA Daily page, iba-dosimetry.com/product/myqa-daily.

The page each center receives

This sample is built for UHS Radiation Oncology in Johnson City, New York, from its own public site. It has not been sent to anyone.

• A short note at the top from you
• The center's two linacs, a TrueBeam and a Versa HD, with six morning checks marked on each
• IBA's three steps, a one-minute setup, one test run and one-click analysis
• IBA's own video of the morning QA workflow
• Where the results go, the key specs and a link to the brochure
• "Book 15 minutes with Anthony" in three places, so a reader who has seen enough books in one click

The wording is lifted from IBA's myQA Daily page with light edits. Your product manager checks it once, and every page after uses the same approved words. The booking buttons open an email to you until your booking link goes in.

This page is part of month two, at no extra cost.

Your reps

Your profile is the way in, so month two adds more IBA voices. The profiles we added at the start step back. Setup starts the day your names arrive.

1. Each rep sees the exact words and gives their own yes by email.
2. We need their name, title, LinkedIn profile link, work email and the territory they cover.
3. Each rep spends about 15 minutes on desktop Chrome, off the IBA VPN, to connect their profile. Their password never comes to us, and every action shows in their own account.
4. Their existing connections come off the list first, so nobody they already know gets a "thanks for connecting."
5. We suggest each rep reaches physicists in their own territory, checked against your do-not-contact list. Nobody hears from two IBA profiles.
6. A gentle start for the first two weeks, then full pace from week three.
7. Replies land in the rep's own inbox. The rep or you answer them. We never do.

Reps start on the messages you have already approved and move to the new ones with your yes. Anyone still deciding is welcome to watch the first weeks before joining.

What comes next

The new solid phantom

Your newest launch, the one that ran out of brochures on day one, looks like the next product lane. We take it to be the QUASAR Penta-Guide Performance Phantom, announced on September 27 (IBA's announcement). Correct us if it is another. The same model carries over, a page per center and messages your team approves, with the scope set with you and marketing.

A map of US medical physicists

One master list of the roughly 8,000 US medical physicists, minus your do-not-contact list, with a search intent signal on topics you choose. MR image distortion is one, the topic of IBA's QUASAR GRID3D Advantage. The aim is that a rep sees when a center is researching a topic now and reaches out at the right time. This is a design for the marketing session. It needs your written OK on the titles and the data sources before anything is built.

The session with your marketing team

• The new portal, one place for LinkedIn and email outreach with its own CRM, a rep view and a manager view, on desktop and phone, in two tiers
• The center pages, live
• Sign in with Microsoft using an IBA work account, on an IBA address such as iba.ecg.dev
• An IT-friendly setup, on our US server or on IBA's own servers in Herndon, with whitelisting so it opens on the IBA VPN. There is no extra charge for the security work.
• If marketing wants it, a short look at product page funnels, with a book a call button on product pages, a shorter inquiry form and a domain of IBA's own for these pages

Any of these times works on our side.

The UK and Germany move their clocks back on October 25, so these are the times after the change.

How fast things move

• Rep setup starts the day your names arrive.
• The sample center page was built in one afternoon, from public sources.
• The portal is ready for the marketing session next week.